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For Immediate Release
"I'm
So SHOCKED
By The Number Of Quality Franchise Candidates Missing Out....
The Information Below Is CRITICAL
To Your Understanding Of The Franchise Review Process, And Having The RIGHT
Consultant....
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From
the desk of: 5 Year
Consulting Veteran
Dear Friend,
You landed here
because you are trying to determine if using a
franchise consultant or a franchise broker is the way to
go for your business search. Of course, being a
franchise consultant myself, and this is obviously
somewhat self-serving - I will tell that using a
franchise consultant in today's whacky marketplace is a
must.
Why? There
are more choices than ever and there really is an art to
finding the right franchise for you. On top of
that, there is a method to the franchise review process
that 99% of candidates completely misunderstand.
You have likely
encountered a franchise consultant or broker along the
way, and you wonder if the service is legitimate, and is
the person helping you truly keeping your best interests
at heart?
All logical
questions my friend. Let us help you sort this out
- and determine if a franchise consulting service is for
you:
Consideration
#1: Franchising in General
You likely already
know the benefits of investing in a franchise (proven
system, brand recognition, high success rate and low
failure rate compared to independent startup, etc.).
If you are
considering a franchise - there are plenty of resources
to complete your education on why it makes sense - I
will not go into that here.
Consideration
#2: Are YOU Right for a Franchise?
This is the big
one and where most franchise candidates miss the mark.
A franchise actually is an optimal solution for many
individuals seeking a business. You must be
willing to follow a system and follow directions given
to you.
A key point to
remember - Franchises are AWARDED - NOT SOLD.
This leads to the most significant element that 83%
of candidates screw up - it is their MINDSET.
It is true that if
you move forward with a franchise, should one be awarded
to you, then yes you will be investing a significant
amount of YOUR money. Hence - many candidates
approach the review process with an ATTITUDE of "prove
to me that I can make $X in 30 days and replace my
income in that timeframe and you Mr. Franchise company
will do it all for me since it was my money to begin
with!".
Can you see the
problem here? Sure - you have an absolute right to
make sure your dollars are invested wisely. My
point here is the MINDSET during the process. It
must be approached as a process and as a partnership -
just like a job search...they are looking at you as much
as you are looking at them.
Another key point
to remember - franchise companies want to deal with
decision makers, not tire kickers. Yes you
need to get information before making a decision, and
hence, a process to follow to get that information (are
you seeing the pattern here?).
Last point to
determine if you are right for a franchise - and this is
the most misunderstood point - a franchise AND your
consultant must know your financial statement.
One of the key reasons for business failure is lack of
capitalization. This is a key reason why
franchises have a success rate - a solid franchise will
make sure a candidate is solid financially VERY EARLY in
the process.
Consideration
#3: The Consultant- Who is the Best One
for Me and my MINDSET?
The right
franchise consultant will actually help you with the
Mindset portion of your search. In the end,
the right consultant will actually spend time getting to
know you, understand your goals, why you want to have
your own business, etc.
The right
franchise consultant will help you from beginning to end
- and coach you along the way so that you have the
highest likelihood of being awarded the franchise of
your choice.
And lastly, the
franchise consultant will need your financial statement
early in the process so they can truly find the best
match for you. Quite frankly, if you are not
willing to divulge your financial statement, are you
really saying that you are just curious about all of
this? Why not get through that portion once, and
spend your time on the select few companies that you are
qualified to consider, are available in your area, and
have the highest probability of meeting your goals.
Make sure that
your franchise consultant has a vast portfolio of
companies for you to consider, as well as quality
options that are not franchise related. The
truly seasoned consultant has taken the time to review a
series of low investment options ($500 to $2000) that
are legitimate to consider. This way you know that
the consultant is truly looking out for your interest,
instead of just a hefty commission.
Your consultant
also should not bad mouth a franchise company you
are considering (aka - they will not be paid since you
are looking on your own so they talk you out of it).
The seasoned consultant will however present factual
information for you to consider, and still help you in
your process.
An Efficient Way To Review a Franchise!
If you have been
asking for information on franchise companies - several
things could be happening. You are getting
strange phone calls from companies that you did not
request (e.g. the website sold your name - shame on
them!), you are not getting any phone calls from those
you think are worthy of you, or your phone is ringing
off the hook and you cannot keep track of it all.
If you truly
would like to find the right business - then I hope
you have found this information to be helpful, and
straightforward. We work with those individuals
who are SERIOUS about a business - regardless of the
investment level. This has been written in a
direct way for a reason - we want to help those who will
follow the right process to make an informed decision.
Get that phone
ringing with the right franchise companies on the other
end of the phone.
About Franchise for You Consulting
I will tell you
who I am now that you made it this far. My name is
Colleen O'Brien, owner of Franchise for You Consulting,
Inc. and I am in my fifth year of placing individuals
like you into a franchise, business opportunity, or low
cost home based business. Nothing is more
satisfying that helping a worthy entrepreneur find the
right path.
I am happy
to help you if you are serious about being helped.
If I cannot help you - I will let you know. I will
not chase you down - you are a mature individual and
obviously showing that you know when to leverage the
expertise of others.
Know that I often
visit a number of the companies that I represent -
another level of service that does not cost you anything
(did we mention that our service does not cost you a
dime - we are compensated by the franchise company
should we find the right business for you).
I have been rather
direct, as I do only want to work with the serious.
Our service free, yet it does take a considerable amount
of time and research on our part as well.
Are you ready?
Enter Your Contact Information Below
So That We Can Reach You!
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